Framing the problem is crucial to the success of any project. In this phase I make sure I understand everything about the startup, the market it operates in, who is the target audience, what are the company’s competitors and what is the the real problem we’re trying to solve.

Every project has to achieve business goals and fundraising ambitions. After learning them in the first phase, I try to think of a strategy to actualise them. This phase is mostly done through workshop with you, the client. I’m a big believer of collaboration and co-creation.

Guided by a Design Thinking approach, I create multiple concepts to solve the problem we identified. However, only the real viable solution make it to you. I don’t present sketches or rough ideas, I present working solutions to the problem.